Welcome to SPACE38, a modern venue with a 105 year old history that can be transformed into any concept.

Located in the historic Wheeler Building in the heart of New York City’s Garment District, SPACE38 is an inventive revolving retail storefront with a unique multi-channel opportunity to showcase the pop-up storytelling experience. By bringing awareness and analytical insight, SPACE38 works to amplify our clients’ brand stories.

To further the mission of SPACE38, we have strategically partnered with Award-Winning retail strategists, The Lionesque Group. Having designed and produced over 100 stores since 2009 for clients including Arianna Huffington, Marc Jacobs, The RealReal and more, they can provide additional support to ensure your pop-up store is a success.



Option 1: 1,600 square feet
Includes an additional 1,300 square feet of basement storage

Best suited for collection launches and brand education focused pop-ups.

Option 2: 530 square feet

Best suited for intimate or capsule collection pop-ups.



  • High speed Wi-Fi and Ethernet connectivity
  • State of the Art Sound-system
  • 24 Hour Video Surveillance and Security
  • Hardwood Floors
  • 18 Foot Ceilings 
  • Ambient Lighting
  • Advanced Traffic Analytics and Data
  • ADA Compliant Entryway and Bathroom
  • Custom Controlled LED Illumination


  • Sensory Marketing
  • Projection Services
  • Store Design
  • Build Out Management
  • Social Media Marketing Strategy


Contact us here to learn more about SPACE38.